Diatomaceous Earth (DE) is a fine rock powder made up of tiny fossilised marine organisms known as diatoms. These tiny fossils are made of silica, which is safe for mammals but kills pests like ticks and fleas within 72 hours; DE does this by breaking down the insects’ exoskeletons and drying them out.

Many commercial tick and flea treatments can actually do more harm than good; packed with harsh synthetics, they can be toxic to you and your pets. Raw Love Diatomaceous Earth on the other hand, simply dries out fleas and ticks without affecting your beloved animals. The product is OMRI listed (Organic Material Review Institute), and 100% safe.

You’ll find no harmful synthetic ingredients in Diatomaceous Earth; it can even be sprinkled around your home and garden to get rid of bed bugs, slugs and all sorts of unwelcome critters. This is multi-purpose natural pest control at its best.

Our Diatomaceous Earth is food grade, that is, fit for human consumption and non-calcined.

Internal Parasite Control

Helps keep intestinal parasites in check, including roundworms, pinworms and tapeworms.

Sprinkle Diatomaceous Earth over your pet’s food once daily for 30 days, then continue treatment only as needed.

Kittens: ½ tsp
Cats: 1tsp
Puppies: ½ – 1tsp
Dogs under 15kg: 1tsp
Dogs over 15kg : 1 tbsp

RAW LOVE meals for Dogs or Cats contain a small percentage of DE for bacteria control.
External Parasite Control

For best results, treat all affected areas of the home (bedding, furniture, carpets etc.) at the same time you treat your pet for fleas and ticks. That way, you can ensure you’ll be eliminating larvae and eggs as well as the adult fleas and ticks.

Apply to your pet’s coat once a week for a month, and then as needed.
Use a brush or comb to gently work the powder into your pet’s fur, concentrating on problem areas.
Be careful to avoid your pet’s eye area. Gloves are recommended.
Dust your pet’s bedding and sleeping areas with Diatomaceous Earth as well.
Dust any bedding, furniture, carpeting or other areas of the home. Leave for 24 hours before vacuuming.
Kills adult fleas and ticks within 72 hours of contact.

Bear in mind that unlike chemical external parasite control products, DE can only work if it is present on your pet’s body. In high infestation months or areas, you can use it more regularly, even daily, if necessary. And you would have to re-apply if your pet gets wet.

Diatomaceous Earth Powder.


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Raw Love

Raw Love was founded by passionate animal lover Helena Swart. Having spent her childhood in rural South Africa, Helena and her siblings were raised on an organic, free-range meat and farm-grown lifestyle. In 2007, Helena’s Rhodesian Ridgeback Zoe almost died from eating contaminated dry pet food – a top end vet-recommended brand. After thorough research, Helena learnt that all dry pet food should be compared to human junk food consisting of harmful ingredients such as maize, flavourings, colourants and preservatives. She started making her own food for Zoe, Jack (Border Collie), Lola (Ridgeback Pointer Cross) and Max (Jack Russell). Whilst experimenting with different raw ingredients, Helena discovered the BARF diet (Biologically Appropriated Raw Food) - developed by Australian veterinarian, Ian Billinghurst. Switching to the raw food diet, Helena noticed phenomenal changes in her dogs and their overall health improved drastically. By word of mouth, Helena started preparing raw meals for friends and family and the growing demand led to the creation of Raw Love for your Pets in 2009. Raw Love has since undergone incredible organic growth. The Raw Love team is proud to be a part of amazing health changes over the years with wonderful stories from customers of their pets overcoming various health challenges. Ailments including dry and itchy skin, allergies, digestive problems, obesity, diabetes, constipation, anal sac problems and urinary tract infection have all improved drastically - in cases completely dissipated - because of this change in diet. Based on the BARF diet, Raw Love’s food-based remedies are made from fresh raw meat, vegetables and fruit in the most natural forms. Biologically appropriate for dogs and cats, all the meals are nutrient-dense which aids the development of a solid immune system. Raw Love’s variants have been successfully registered with the Department of Agriculture. The Raw Love kitchen is based in Cape Town with various suppliers in KZN Johannesburg.
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