Our story started in 1947 in the East Side of Manhattan, when Nat Colby, Mike Goldfarb and Carl Zoll, two pharmacists and a holistic physician, acted upon a shared belief that it is better to prevent diseases with vitamins and minerals than to treat them with pharmaceuticals.

Since then, we have had one vision to develop the most trusted brand in health and wellness, providing solutions for all life stages.

Our attention to detail at every stage from manufacturing to distribution has enabled us to set, maintain and raise the ‘Gold Standard’ for quality and attention to detail. When purchasing our products, you can be assured of:

Innovative, science-based products that are renowned worldwide
No-compromise policy on quality, manufactured in our own state-of-the-art facility
Products manufacture to the highest specifications (USP Water Purification System to ensure non-contamination)
Natural, water-based coating instead for all of our coated-tablet products
100% recyclable, high quality amber glass bottles
Naturally sourced ingredients, free from sugar, salt & starch
Vitamins for all, whatever your lifestyle choice: vegan, vegetarian, gluten-free or dairy free
Kosher and halal certified products


Join the Waitlist Join the Waitlist and we will inform you when the product arrives in stock.